Sunday, January 3, 2010

Why your Internet Marketing Strategy shouldn't just be Social Media

Social media in today's world is a very important aspect in marketing (I'll be dedicating a post to talk about how to effectively implement Social Media into your marketing strategy). Twitter and Facebook accounts have been created for millions of both small, and large businesses across the US. Friendster accounts have become equally popular in Asia, and Orkut has become a hit in South America.

But there are so many internet marketing opportunities aside from traditional social media websites alone. Social media is only one aspect of internet marketing.

In fact, sticking only to Twitter and Facebook is the biggest problem many have. In addition to needing to look into other social media strategies in addition to those two, there are also other internet marketing strategies that can be approached.

It's a common misconception that all forms of advertising aside from Social media cost, hence the big boom for marketers using Social media. But there are literately thousands of ways to market your website that don't include social media at all.

Shopping directories, online advertising, wikis, forums, downloads, and even trust seals are all ways to drive traffic and business to your website.

More specific strategies will be discussed in the near future.

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