Why your Internet Marketing Strategy shouldn't just be Social Media

Social media in today's world is a very important aspect in marketing (I'll be dedicating a post to talk about how to effectively implement Social Media into your marketing strategy). Twitter and Facebook accounts have been created for millions of both small, and large businesses across the US. Friendster accounts have become equally popular in Asia, and Orkut has become a hit in South America.

But there are so many internet marketing opportunities aside from traditional social media websites alone. Social media is only one aspect of internet marketing.

In fact, sticking only to Twitter and Facebook is the biggest problem many have. In addition to needing to look into other social media strategies in addition to those two, there are also other internet marketing strategies that can be approached.

It's a common misconception that all forms of advertising aside from Social media cost, hence the big boom for marketers using Social media. But there are literately thousands of ways to market your website that don't include social media at all.

Shopping directories, online advertising, wikis, forums, downloads, and even trust seals are all ways to drive traffic and business to your website.

More specific strategies will be discussed in the near future.

Microsoft VS Google

2010 will bring an all new competitor to the OS market in addition to the typical apple and windows 7 operating systems.

The Google OS is expected to debut this year.

I think it's funny to think about how Microsoft and Google's roles seem to be switching. Microsoft is aiming to increase the popularity of Bing, their search engine, while Google is the one who's main goal is to improve their OS. 

In fact, Microsoft is spending $50 in marketing to promote Bing, and will be controlling Yahoo search later this year. While on the other end, Google is heavily promoting their OS and keeping the announcement of Google's improved search engine functionality primarily to themselves.

Why? It's because Google controls the search engine industry, and Microsoft controls the OS industry. Both software giants are now aiming to gain complete control of everything technologically related, causing the clash to begin.

Once Google officially releases their OS, each will have their own line of products that, together, can an allow you to accomplish everything you'd like to do on your computer, and the internet. Hotmail and Gmail, Windows 7 and Google OS, Bing and Google search, Google talk and MSN messenger, Google docs and Microsoft office, Google Chrome and Internet Explorer, Windows mobile and the Droid, etc. So what's left?
What's left is dominating each industry, and to do so, Microsoft and Google are switching their approaches.

In the future, will BIng be the most popular search engine, while Google is the most popular OS? Only time will tell....